u-path is a global advisory and investment platform operating at the intersection of innovation, strategy, and impact. Rooted in the transformative principles of Theory U, we work with founders, corporates, and ecosystem leaders to shape a more inclusive, sustainable, and dynamic future, with clarity, intention, and real-world results.

Whether we’re supporting the spinout of a corporate venture, helping scale an assistive tech startup, or advising a Fortune 500 on building a CVC unit, our goal is the same: to turn vision into action and potential into progress.

Our diverse team of experts brings together decades of experience in venture capital, corporate innovation, and strategic advisory. With presence across key innovation hubs in Europe, Asia, and the Americas, we deliver global insights with local understanding.

We don’t do consulting theater — and we don’t hand over a deck and disappear. What sets U-Path apart is not just what we do, but how we do it: with clarity, humility, and a relentless focus on results.

Our work is anchored in four guiding principles:

At u-path, our name reflects our mission: helping clients move through uncertainty with purpose and emerge stronger. Inspired by Otto Scharmer’s Theory U, we believe that meaningful transformation requires deep understanding, intentional action, and collaborative leadership.

What is Theory U?

Theory U is a roadmap for transformation built around a three-phase journey:

• Sensing – Letting go of assumptions and observing the system with fresh eyes.

• Presencing – Connecting to a deeper purpose and co-creating a shared vision.

• Creating – Bringing new solutions to life through rapid experimentation and intentional scaling.

At u-pth, we guide ventures and corporates through their own U-shaped transformations — from challenge to clarity to lasting change

From refining a startup’s go-to-market plan to supporting a corporate’s new venture unit, our approach is grounded in:

🔹 Deep Listening — We start by understanding the full context, not just the surface problem.
🔹 Co-Creation — We work side by side with founders and execs to define solutions, not dictate them.
🔹 Agile Execution — We stay close through pilots, scaling, and pivots — and we stay accountable to outcomes.

We’re not just advisors. We’re strategy partners, board-level allies, and growth catalysts.